SOCIAL MEDIA MARKETING
BUILDING A SOCIAL MEDIA STRATEGY
Who is your audience and what do you want your audience to do ?
Two seemingly simple questions, but coming up simple, well proven answers is not so simple. If we had a dollar for every time a potential client had said ‘everyone’ we’d be retired by now. Creating your strategy is the key to being successful in Social media, and posting content without a strategy is rarely successful in the long term.
We help you create your strategy, either with or without existing content, then build a framework around your business goals and build in key performance indicators for your social campaigns.
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA TRAINING
WHY DO YOU NEED SOCIAL MEDIA MARKETING ?
CONNECT WITH YOUR CUSTOMERS
There are over 3 billion internet users and 2 billion of them have social media accounts. These platforms have become the treasure trove for marketers and a means to interact directly with their customers and users, real-time.
PROMOTE YOUR BRAND VALUES
A social media presence makes it easier for customers to find you, and most of them will expect you to have regularly updated social media accounts. By connecting with your users you are more likely to build brand loyalty.
GAIN A COMPETITIVE ADVANTAGE
Well planned, well thought out campaigns can drive significant business opportunities. However don’t forget your competitors may be doing the same. With the right tools you can also gain valuable information on competitor brand and product mentions.
ROI – RETURN ON INVESTMENT
Social media is (mainly) free. It allows geo-targeting and demographic optimisation; where and who. Even paid social advertising is cheap by comparison to traditional methods, only a few cents per interaction in many cases.
HOW WE WORK
No matter where you are , total beginner or experienced but not getting the results you’d like, we can help. We follow a well proven framework of our own design to get you the results from social media. This can be organic growth, increasing engagement or simple and complex targeting through advertising. Facebook, Instagram, Twitter, or other social channels, we can help you understand why you are where you are and create a unique plan to achieve the results you desire.